The internationalization project aimed to respond to the growing demand for the company's products and to the continuous attraction of international customers, diversifying and consolidating its presence in foreign markets where it was already present, as well as exploring new markets.
With the implementation of the internationalization project, the company:
It was present at the main international fairs/events: ANUGA in Germany, PLMA's World of Private Label in the Netherlands, The Portuguese Offer in the United Kingdom, SIAL in France, Allegra European Coffee Symposium in Hungary, Salon PortugalExpo in Luxembourg, IFE - The International Food & Drink Event in the UK, Open EUREKA Innovation Week - Sharing Technology in Spain.
Carried out reverse and prospecting missions in several markets: Spain, Italy, United Kingdom, Germany, Belgium, Netherlands, Brazil, Poland, Switzerland, France, Argentina, Scandinavia, USA.
It invested heavily in the international promotion of its Kaffa brand.
The return was very positive, with the company having acquired new customers, increasing its share in the international market and being in negotiations with several potential distributors.
