Asdomar

We are an Italian company specialised in canned foods, always present on the market through the brand AsdoMAR.
Generale Conserve is the second largest producer of canned fish on the Italian market (with a market share of 16 %), leading company for production from whole tuna, and it represents a benchmark model for quality and innovation.

Established at the end of the 1980s as a distribution company, in just over ten years the company grew from a small entity, with a turnover of 20 million euros in 2001, to a producer whose 2020 turnover amounted to over 160 million euros, generated almost entirely by sales on the Italian market and 751 employees.

Between 2008 and 2011, the company revived a historic heritage that risked disappearing, providing continuity to the artisanal processing of mackerel in the Vila do Conde plant in Portugal and inaugurating a new plant in Olbia, the most modern in Europe, giving a future to the tuna processing tradition in Sardinia.
In Olbia, we select each part of tuna with artisanal care, to give our products the Italian passion for all things good.

Quality and Respect are more than two words for us.
All our processes are carried out in accordance with a food safety management system certified according to international standards.
We only use fish raw materials certified as sustainable according to the Friend of the Sea certification scheme.
In 2021, we obtained the EcoVadis Gold Medal which places us in the top 5% of companies in the seafood sector for our approach to sustainability (processing and conservation of fish, crustaceans and molluscs).