virtual frame fitting - Smart Media

Smart Media allows targeted and contextualised advertising messages to be displayed. Thanks to its algorithms, the digital screen displays messages according to the gender and age of the audience detected. Smart Media totally immerses the customer in the world of the optical store. This dynamic display makes it possible to boost sales and increase customer traffic.

Depending on trends and events, each advertisement can be programmed and therefore anticipated. Thanks to Artificial Intelligence, the Smart Media display can collect data sources from in-store or in-window traffic. By recovering the data generated by the sensors, this data can be used to analyse the audience. Smart Media creates a dynamic in-store experience by offering a virtual fitting of frames.

Once the target is detected, Smart Media takes the customer to the virtual frame fitting. The customer tries on the frames that are adapted to them and enjoys a fun customer experience. Smart Media offers an optional augmented reality lens simulator. It allows the customer to better visualise all the lens options.rt